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Prescrxptive Communications is your go to resource for marketing and medical marketing. Check out the great tips, guides & practical advice we offer below!

New Speaker Added to “Toolkit for Independence” Symposium on Feb. 27

On Tuesday, February 27, PrescRXptive Communications and ECM Management are co-sponsoring "Toolkit for Independence: Tips and Techniques for a Successful Medical Practice." This complimentary dinner symposium features distinguished expert speakers who will provide...

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Does Your Website Suck?

Not to be rude, but, there’s a decent chance that your website sucks. Admittedly, it might not. Maybe your company is one of the few that understands that your website should be designed to meet the needs of your customers rather than your management. But then...

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Don’t Spend One Penny on Marketing Your Medical Practice

My daughter needs to have her tonsils removed. I was instructed to leave a message on the surgical scheduler’s voicemail and she would get back to me to set a date for the procedure. I did as I was told…two weeks ago. And then again three days later. And then again...

Five reasons why healthcare companies need to be on Facebook

“Nobody makes healthcare decisions because of Facebook.” I have heard some variation of this statement from many clients. There may be some truth to this sentiment. If I am injured and bleeding, I am not likely to head over to Facebook to find the nearest emergency...

Marketing Basics: Part 2 Social Media

In recognition of the 40th anniversary of the birth of modern healthcare marketing, each week we will take a quick look at foundational tools and techniques that medical practices and other entities operating in the healthcare space can use to build and sustain a...

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Five Ways to Market Your Healthcare Business – Part I – Your Website

In recognition of the 40th anniversary of the birth of modern healthcare marketing, each week I will describe foundational tools and techniques that medical practices and other entities operating in the healthcare space should use to build and sustain a positive...

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